Job description

BuildPass is a venture-backed SaaS organisation on a mission to innovate within the construction industry. We've developed a comprehensive construction site operations platform that brings together Builders, Subcontractors, and Workers with the goal of delivering safer and more productive construction sites.

The BuildPass team comes from diverse backgrounds and skillsets. Never worn a hard hat or set foot on a construction site? Don't worry! Industry knowledge can be taught. We care more about your ambition to learn and desire to join a high-performing team than your familiarity with steel-cap boots and SWMS.

About the Role:

As the Performance Marketing Specialist, you are responsible for fuelling the sales engine with high-quality, sustainable leads through performance-based campaigns. This is a strategic and hands on role that is designed for an analytically minded marketer that loves to conceptualise new strategies to see what works best.

This role reports into the marketing manger, but will work closely with the sales team to ensure all campaigns are optimised to reach the desired customer. We’re a young brand that is passionate about creating new content - if you’ve got big ideas and want to test them out, then this is the place to be!

Working across all digital channels, including paid social, search and display advertising, you’ll use your strong understanding of digital strategies to translate BuildPass goals into clear and actionable campaigns. If you’re excited to join a burgeoning brand where your impact will be heard and felt, then we want to hear from you!

Key responsibilities:

• Day-to-day channel management: Develop, implement, optimise and manage all paid media channels; including Google Ads, Meta Ads, and LinkedIn Ads. You’ll be given the ownership to A/B test to identify the most effective strategies, creative and messaging to improve marketing efforts with data-driven insights.
• Budget management: Manage Paid Media budget and channel split to drive revenue targets while maintaining target ROAS and CAC.
• Analysis and reporting: Communicate accurate and timely monthly reports on the performance of paid channels to the wider marketing, sales and executive teams.
• Website SEO: Work alongside the Marketing Manger and agency team to optimise the website user experience and search engine performance. Including tracking, link building, and content creation (keyword planning, blog ideas).
• Performance tracking: Manage and optimise conversion tracking across all platforms and the BuildPass website, ensuring Hubspot’s reporting capabilities are being used to full effect.

About you:

• 3+ years experience creating, optimising and managing digital campaigns
• In-depth knowledge of current digital marketing trends and technologies
• Must have in-platform experience (Meta & Google are mandatory)